The latest Gartner report shows the CRM software market grew from $20.4 billion in 2013 to $23.2 billion in 2014. An ongoing trend among all of this is the movement from the traditional on-premise solution to cloud-based solutions.
Although there are a number of cloud-based CRM solutions Microsoft Dynamics CRM took the title this year from longtime defending champion Salesforce.com. Among the comments from analysts were "Microsoft is heavily investing in [its] CRM platform, adding sophistication across sales, marketing, and service, and as a result is seeing increased adoption by large enterprises." Wettemann singles out as strengths the "Parature service capabilities and knowledge base" as well as "integration with Office 365 and PowerBI," and Ament lauded the company's improved suite of integrated customer engagement products. Its software enables companies to reach customers "via multiple touch points and to do so with enterprise-wide intelligence, supported by Microsoft's Business Analytics platform (PowerBI and Azure Data Services)," Ament said via email.
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