Dynamics CRM Marketing

Microsoft Dynamics Marketing is an integrated marketing resource management solution for marketing operation, planning, execution, and analytics across all channels—email, digital, social, SMS, and traditional.

Microsoft Dynamics Marketing is a CRM marketing solution that enables your team to plan, execute, and measure campaigns across channels, from start to finish, to bring your marketing vision to life. You can engage customers one to one across channels, build your sales pipeline, and demonstrate the impact of your marketing investments—in real time.

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Dynamics CRM <strong>Marketing</strong>

Marketing resource management

Streamline marketing operations
Integrate marketing planning, budgeting and tracking across all channels, including email, digital, social, SMS, and traditional. Manage projects, digital assets, workflows, and approval processes across your team and other departments and agencies—all from a single platform.
Marketing <strong>resource management</strong>

Multichannel campaigns

Design your customer journey

Engage customers with personalized, multichannel campaigns. Microsoft Dynamics Marketing visual campaign designer lets you drag and drop to create and manage campaigns in a single window—across email, digital, social, SMS, and traditional.

Your organization can easily design, test, and launch contextual, personalized email and SMS marketing campaigns in a visual editor. Microsoft Dynamics Marketing enables marketers to test email on different devices to determine the most effective campaigns.

<strong>Multichannel</strong> campaigns

Lead management and scoring

Build your sales pipeline, and drive revenue
Increase sales-ready leads with advanced lead management and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.
<strong>Lead management</strong> and scoring

Sales and marketing collaboration

Empower your sales team
Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar, and provide actionable input. Sales can now get more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey.
Sales and marketing <strong>collaboration</strong>

Social marketing

Listen and engage customers on social
Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and YouTube. Monitor your global sentiment and brand presence.
<strong>Social</strong> marketing

Marketing intelligence

Demonstrate results and impact
Measure pipeline and revenue across every marketing investment to get a true view of your return on investment (ROI). Empower your marketers with access to data through personalized role-based dashboards, and get a clear overview of marketing results so you can quickly judge performance. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting.
Marketing <strong>intelligence</strong>